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Make Long Forms Easier to Complete

By .(JavaScript must be enabled to view this email address)
April 01, 2012

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Form Design

Lets face it, nobody enjoys filling out forms, let alone long forms. But there are some key steps you can take to make the process easier and less frustrating for your customers. On form re-design projects we've worked on, we've seen this simple technique increase customer satisfaction levels by up to 60% (based on optional post form completion survey results). The techniques are easy to implement and guaranteed to result in more leads, sales, conversions and satisfied customers

Break the form up into Multiple Pages

Breaking your form up into multiple pages can really help get customers/prospects engaged in your form without them being overwhelmed at the length of your form. When you present a big, long single page form to your users, completing it may look like a daunting task. Instead, start with only a few fields on the first page and a continue button. By using gradual engagement, you can make it easier for your customers to get started with your form. In addition, use conditional branching to only show the pages of your form relevant to your user. By hiding the questions that are not relevant you'll make the form easier, speed up completion times and increase conversions. More about conditional logic in a sec.

Use a Start Page to let the user know what to expect

If your form is long and requires information that the user may not have at hand (like account numbers, or references), use a start page that lets the user know what they'll need to complete the form. There's nothing worse than getting half way through an application and then finding out you need some information that you don't have available. By providing a start page, with a list of items needed to complete the form, you'll ensure your users have what they need to complete your form. Providing a start page can have dramatic results when used correctly.

Conditional Logic = Higher Completion Rates

This is one of our favorite techniques and we think you'll find it provides a quick way to boost your completion rates. Using conditional logic is the process of hiding/showing only the fields or pages that are relevant to your user. As they fill out the form, the form intelligently adjusts to ask only the relevant questions. This technique is powerful. And with logiforms you have the flexibility to hide/show fields (Field Dependencies) and to hide/show pages on a multipage form easily. Using conditional logic you can create smart forms that have an intelligent conversation with your user, asking only questions that are relevant and streamlining the completion process.

Using a Progress Indicator

On multipage forms, it's a good idea to provide a progress indicator. A progress indicator helps illuminate the path to completion and answers the following questions:

  • How long is this form? How many Pages are there?
  • What step/page am I currently on?
  • How far am I from finishing this form?

Progress Indicators make the path to completion clear for your users and answers their key questions. Logiforms makes it simple to provide professionally designed progress indicators to your forms.

Allow the user to "Save & Finish Later"

For long forms that may be difficult to complete in one sitting, logiforms Save & Finish Later functionality is a great option you can provide to your users. Users can simply elect to save their progress and complete the application at a later date. This technique can improve completion rates on long forms by providing the user an alternative to completing the form in one sitting or abandoning it. Without this option on your long form, if your user gets interupted or is unable to complete the form for whatever reason, then they are forced to abandon the form. And who wants to re-fill out the same form? Give them the option to Save & Finish later and see completion rates sky-rocket.

Make your long forms easier to use with these simple tips and you're guarenteed to have increased conversion rates.

 

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