It's important to let your users know that they have successfully completed your form. A success message should be just that, a pat on the back for your users to let them know all that tedious form filling is done and they have achieved their goal. Spell it out and let them know they've "Successfully Registered" or "Successfully been Entered to Win" etc. In addition to a clear and useful success message, it's usually a good idea to send an email to confirm the submission was received.
The success page (AutoResponder Thank you Page) and response email (AutoResponder Email) should be dynamic. If the user registered for the "Learn to Cook" event, consider sending all of the event details via the response email. This type of intelligent processing and conditional logic can go a long towards improving the user experience. Your thank you page should also be dynamic and use conditional logic to provide additional information and follow up actions.
In fact, your success page is the perfect place to provide additional calls to action and even additional data collection. Be sure to fully utilize the success page and response email using dynamic content to improve the user experience. And remember, make sure there are never any dead ends! Your thank you page should always have links and next actions for the user to follow.
The Thank you Email
Your thank you email is another touchstone someone has with your company, and another point of contact and a valuable sales & marketing tool. While the user may leave your site after completing your form, the email they receive from you will live in their inbox for quite some time and since they took the time to complete your form, they are likely to read it. Your email should be branded with your company logo and colors to re-enforce your brand identity. It should be personalized (e.g "Hi Bob Jones, thanks for registering") and it should include the information that was submitted. Here are some more ideas for your thank you email:
- Use dynamic/conditional content to personalize the experience for the user and to provide additional information about their form submission
- Use dynamic/conditional content to upsell related products or services
- Include "Next Actions" in the email
- Always include your company's logo and colors
- Include a link to a follow up survey, special offer or contest
Also consider using an autoResponder Follow Up Sequence to send a scheduled series of emails or a triggered email to follow up with a single email after X number of days. You can do all of this with logiforms easily!